Standard Life appoints group head of digital

Standard Life has appointed Kevin O’Shaughnessy to the new role of group director of digital marketing.

O’Shaughnessy will start on May 26 and be responsible for the company’s digital strategy and e-commerce. He will report to chief marketing officer Simon Gulliford.

He joins from home lending firm GE Money UK, where he was e-commerce director responsible for online marketing and sales for end customers and intermediaries.

His appointment follows those of Jo Coomber as head of marketing operations for its UK financial services business last month, former npower marketer Simon Esberger in October and Andrew Gillespie, who joined Standard Life in December as managing director for marketing across the UK financial services business.

All three were brought in amid a restructure of Standard Life’s UK marketing team led by Gulliford.

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