Standard Life appoints group head of digital

Standard Life has appointed Kevin O’Shaughnessy to the new role of group director of digital marketing.

O’Shaughnessy will start on May 26 and be responsible for the company’s digital strategy and e-commerce. He will report to chief marketing officer Simon Gulliford.

He joins from home lending firm GE Money UK, where he was e-commerce director responsible for online marketing and sales for end customers and intermediaries.

His appointment follows those of Jo Coomber as head of marketing operations for its UK financial services business last month, former npower marketer Simon Esberger in October and Andrew Gillespie, who joined Standard Life in December as managing director for marketing across the UK financial services business.

All three were brought in amid a restructure of Standard Life’s UK marketing team led by Gulliford.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here