Month: April 2009

Yahoo Europe partners Fox for Australia promotion

Marketing Week

Yahoo Europe has partnered with Twentieth Century Fox to promote the launch of Baz Luhrmann’s film Australia on DVD. The campaign aims to engage the online community by featuring the filmmaker posing the question “If you could influence the next film I make or the next story I tell, what would you encourage me to […]

Learn to behave like your best customers

Marketing Week

Every time an ad agency executive uses the term “fully integrated”, I close my eyes and wait for the inevitable. What follows is the executive telling me: “Every other agency boasts of full integration but that not many get it right.” It’s probably true but then it’s probably also the case for a lot of […]

Standard Life appoints group head of digital

Marketing Week

Standard Life has appointed Kevin O’Shaughnessy to the new role of group director of digital marketing. O’Shaughnessy will start on May 26 and be responsible for the company’s digital strategy and e-commerce. He will report to chief marketing officer Simon Gulliford. He joins from home lending firm GE Money UK, where he was e-commerce director […]

The man in black to walk the line again as a marketing icon

Marketing Week

Greenlight has secured a licensing deal with the estate of Johnny Cash and his wife June, hoping to cash in on his wild past and, controversially, the couple’s Christianity. Louise Jack reports Deceased music legend Johnny Cash may soon be adorning products from food sauces to greetings cards. The singer’s estate, is appointing specialist agency […]

Pork industry ready to offer reassurance over swine flu

Marketing Week

The pork industry is on alert following the outbreak of the swine flu virus, while airline and travel companies are already seeing falls in global shares. Soya and corn prices in the US have started to fall following fears the flu outbreak could lead to a drop in demand for pork and pig meat products. […]

Retail giant’s mobile plan gains seal of approval

Marketing Week

More than 60% of respondents to marketingweek.co.uk’s poll last week think Tesco will be well placed to compete in mobile retail in the UK, although a significant minority are sceptical about the supermarket giant’s prospects. Almost two-fifths (37.8%) answered “no” to marketingweek.co.uk’s question “do you think Tesco has the ability to compete with specialist mobile […]

Adam and Jane promote home line to mobile offer

Marketing Week

BT is to focus for the first time on the cheap cost of calling a mobile from a landline, in the latest instalment in its long-running campaign staring its Adam and Jane characters. The new television and radio executions, created by Abbott Mead Vickers.BBDO, will show Adam, played by actor Kris Marshall, and Jane, played […]

Npower tackles retention with rewards scheme

Marketing Week

Npower is testing a customer retention programme that it hopes will turn customers into “fans”. Npower Select offers dual fuel monthly direct debit customers a choice of 100 off their annual energy bill or alternatives that include 120-worth of Marks & Spencer vouchers or 140-worth of RAC breakdown cover. The offer is being sent to […]

Tussauds picks ex-Atari boss to head marketing

Marketing Week

Madame Tussauds UK has recruited former Atari marketer Richard Orr as head of marketing. Orr, who most recently worked at Universal Music, takes up the responsibilities previously handled by Rob Smith. Smith has moved to work at Legoland Discovery Centre. Legoland and Tussauds are owned by Merlin Entertainments. Orr was marketing director at games publisher […]

Grade’s replacement must focus on ITV’s core business

Marketing Week

ITV’s replacement for departing executive chairman Michael Grade will need to spend the first 100 days addressing further cost-cutting measures, the creation of a pay-TV strategy and an online action plan, say analysts. They suggest that the new chief executive’s immediate concerns will include focusing on what ITV’s core business should be in order to […]

McDonald’s to push football credentials on Absolute Radio

Marketing Week

McDonald’s has signed a deal with Absolute Radio to run a campaign on the station that will promote the fast-food chain’s involvement in grassroots football. The eight-week campaign will focus on Absolute’s Rock’n’Roll Football show. It will include features on McDonald’s football ambassadors Sir Geoff Hurst and Ian Rush, talking about the coaches they played […]

BBC Radio and commercial sector create digital venture

Marketing Week

The BBC and the commercial radio sector have formed a new partnership called The Radio Council in an effort to secure radio’s place in the digital age. The initiative follows mounting criticism of BBC Radio’s financial and technological resources, which threaten commercial radio’s ability to innovate and generate revenues from digital. Mindshare head of radio […]