Appealing to people’s emotions
Marketing WeekThe charity has courted controversy by running hard-hitting ad campaigns that not only aim to raise its profile but also help it attract new supporters and pledges of much-needed donations. By Jo Roberts
Month: April 2009
Entertainment must deliver a good return
Marketing WeekThe champagne bars and other displays of ostentation may have been replaced by a focus on value for money and education, but the corporate events industry remains in remarkably rude health. By Maeve Hosea
The Secret Marketer
Marketing WeekAnother week, another spreadsheet. Like our Chancellor Alistair Darling, my last week has been entirely dominated by the budget and I suspect that I am not alone in spending more time with Excel than Powerpoint presentations. For many in our industry, commercial awareness traditionally equated to recalling which ads they saw on TV last night, […]
Natural History Museum hunts agencies
Marketing WeekThe Natural History Museum in London is looking for two creative agencies to work on different remits. One agency will work on sales and communications objectives and the other on developing brand campaigns. Winning agencies will have to demonstrate digital expertise, knowledge of the tourism market and experience of working with entertainment brands. Head of […]
McCann Erickson clinches 10m ‘in kind’ Olympic task
Marketing WeekMcCann Erickson has won the pitch for the London 2012 marketing assignment that requires the incumbent to sponsor the games by way of “value in kind”, worth 10m. The Interpublic agency battled against Sir Martin Sorrell’s WPP Group to win the pitch. Chime Communications was ruled out of the running last week and Publicis Groupe […]
Burger King cautious over next quarter
Marketing WeekBurger King, the US-based hamburger chain, has reported a 15% rise in net profit to $47m (£31.9m) in the first three months of the year. Chairman and chief executive John Chidsey says however, due to “ongoing market challenges” and the potential effects of the swine flu virus, it is taking a more conservative outlook in […]
Over 60% of Twitter users stop visiting the site after a month
Marketing WeekOver 60% of users of microblogging service Twitter stop using the site after a month, according to research figures from Nielsen Online. The US figures show that despite Twitter growing exponentially in the last year – an increase of over 100% year-on-year in the US in March – the rate of retention is just 40%. […]
WeightWatchers pork supplier denies swine flu links
Marketing WeekThe multinational meat processing company which produces WeightWatchers branded pork products in the UK has rebutted claims its Mexican pig farm may be the source of the global swine flu outbreak. Smithfield Foods has been named by villagers in La Gloria, Mexico, where the first human cases were recorded, as a possible source of the […]
IAB updates best practice guide for online video advertising
Marketing WeekThe Internet Advertising Bureau has updated its best practice guidelines for online video advertising in a bid to standardise usage of ad formats in the emerging sector. The guidelines have been produced by the IAB Video Council, which includes representatives from YouTube, Guardian, Sky, Channel 4, Bauer, Telegraph, Microsoft, Yahoo and the BBC, with the […]
T-Mobile to film second flash mob stunt
Marketing WeekT-Mobile will tomorrow (April 30) launch the second instalment of its latest brand campaign, with a stunt to be staged at Trafalgar Square at 6pm. It will follow on from the stunt filmed in January, where 350 dancers broke into a mass dance routine at Liverpool street station. Hidden cameras were placed around the station […]
TUI UK recruits former Waitrose marketer
Marketing WeekTUI UK, owner of Thomson and First Choice Holidays, has recruited former Waitrose marketing director Christian Cull to fill the new role of communications director. Sitting on the UK board, Christian will report directly into Dermot Blastland, Managing Director of TUI UK and Ireland when he joins later this year. Cull, who is currently director […]
3 mobile launches major brand campaign
Marketing WeekMobile operator 3 is launching a new campaign to highlight the benefits of bringing the mobile internet to life on handsets, introducing the new strapline “Changing mobile forever”. It is the first brand campaign to be created by 3’s ad agency Glue. The ads will initially be aimed at driving awareness to 3’s free mobile […]
Publicis Groupe posts 4.4% drop in revenues
Marketing WeekPublicis Groupe, owner of Fallon, Saatchi & Saatchi and ZenithOptimedia, has posted a drop in organic revenues of 4.4% in its first quarter results, year-on-year.
ASA bans Iggy Pop Swiftcover ad
Marketing WeekThe Advertising Standards Authority has banned a Iggy Pop-fronted television campaign for Swiftcover.com because it misleadingly implies the rock star has insurance with the brand despite the insurer not offering cover to entertainers. The ad, created by Mortimer Whittaker O’Sullivan, features Pop stating “I got it Swiftcovered. I got insurance on my insurance.” The watchdog […]
HMV signs Orange deal as sales grow
Marketing WeekHMV is continuing to diversify into new areas with an agreement with Orange to sell the mobile phone company’s products in its stores, a move which comes as the entertainment retailer reports further sales growth. The deal will see Orange branded ‘show and sell’ spaces in HMV stores, with a focus on music, games and […]