Whatever the outcome of next week’s European Parliament elections, much of the attention will focus on results for the minority parties. In part, this reflects their role in the balance of power created by the voting system. It also reflects current turbulence in the economy and the political world. In the Eastern Region of England […]
One of Scotland’s best-known malt whisky brands is launching a global relationship marketing programme aimed at building consumer loyalty. Glenfiddich Single Malt, owned by the independent family business William Grant & Sons, is working with Kitcatt Nohr Alexander Shaw on multi-channel activity, including email, direct mail, SMS and a web-based community. Utadi Murphy, global relationship […]
Almost half of marketing agencies view individual-level targeting as a must-have over the next 36 months according to a new survey. Alterian surveyed nearly 100 senior executives in 45 UK marketing agencies in May to discover that integrated marketing is also firmly on the roadmap. “Traditional marketing campaigns took market research or group data and […]
Sales intelligence in the B2B market can now be embedded into CRM systems as a result of a new launch by Eloqua. Prospect Profiler provides a graphical summary of online activity and behaviour by prospects, enabling sales teams to focus on developing targeted and relevant communcations. The application can be embedded into the contact record […]
Ultimately, risk is simply a numbers game. By considering the right numbers, marketers are able to make strategic decisions that will gain support from financial directors and boards alike. For example, many marketers are in a position where they need to review budgets and potentially make reductions. However, should trimming 12 per cent off direct […]
The European Court of Justice has ruled member states do not have the power to ban Buy One Get One Free promotions and other “combined offers” on consumer goods.
Bauer Media’s Closer magazine gained the most readers in the competitive women’s weekly sector in the 12 months to the end of March, according to new National Readership Survey (NRS) data. The title gained 23% year on year more readers to record readership of 1.7m, closing the gap on its nearest rival Heat. The celebrity […]
Microsoft has unveiled Bing as its much anticipated new search platform, as the company reiterates its ambition to overtake Google and become the leading search engine.
News Corp wants to expand existing advertising agreements with Google across more of its online properties, according to the media giant’s head of digital.
Holiday firm Thomson is to launch a summer marketing campaign targeting holiday makers looking to find cheap last minute deals.
Shell’s UK and European marketing teams are being cut as part of a company-wide restructure under new chief executive Peter Voser, Marketing Week understands.
Outdoor media owner Clear Channel has been deluged with letters calling on it to ditch its deal to carry British National Party European election campaign posters, according to anti-racism campaigners. Campaign group Searchlight says over 4,000 letters were sent to the company by its supporters over the bank holiday weekend, and it was less than […]
Greene King has been cleared of encouraging irresponsible drinking after a complaint was made about a promotional offer in its pubs. The brewer and pub owner was cleared after a member of the public complained to industry body The Portman Group about a promotion that offers consumers a free pint if they purchased three pints […]
Two of the UK’s biggest bingo hall operators have launched campaigns to highlight the Government’s “grossly unfair” proposed increase in bingo tax. The Mecca Bingo and Gala Bingo campaigns are both rallying against the proposed hike in gross profit tax, from 15% to 22%, announced in the budget. Both say the increase in duty will […]
Media agency Mindshare has appointed Scott Sorokin as global head of digital to help boost the media agency’s global digital communications. Sorokin, the former president of Carat and Carat Fusion, Aegis Media’s digital services agency, will be responsible for leading Mindshare’s global digital media initiatives for Unilever as well as working closely with Mindshare North […]