Month: May 2009

OFT urges Competition Commission to update CRR

The Office of Fair Trading has today (May 29) advised the Competition Commission (CC) to consider updating ITV’s contract rights renewal (CRR) mechanism. The OFT says the CC now needs to take into account new forms of delivering the ITV1 schedule, including the development of both a high definition and a potential time shifted channel. […]

Ignore the minority report

Whatever the outcome of next week’s European Parliament elections, much of the attention will focus on results for the minority parties. In part, this reflects their role in the balance of power created by the voting system. It also reflects current turbulence in the economy and the political world. In the Eastern Region of England […]

eCRM programme to distill whisky loyalty

One of Scotland’s best-known malt whisky brands is launching a global relationship marketing programme aimed at building consumer loyalty. Glenfiddich Single Malt, owned by the independent family business William Grant & Sons, is working with Kitcatt Nohr Alexander Shaw on multi-channel activity, including email, direct mail, SMS and a web-based community. Utadi Murphy, global relationship […]

Marketers planning shift to one-to-one

Almost half of marketing agencies view individual-level targeting as a must-have over the next 36 months according to a new survey. Alterian surveyed nearly 100 senior executives in 45 UK marketing agencies in May to discover that integrated marketing is also firmly on the roadmap. “Traditional marketing campaigns took market research or group data and […]

Eloqua plugs prospects into CRM

Sales intelligence in the B2B market can now be embedded into CRM systems as a result of a new launch by Eloqua. Prospect Profiler provides a graphical summary of online activity and behaviour by prospects, enabling sales teams to focus on developing targeted and relevant communcations. The application can be embedded into the contact record […]

Where is the risk in marketing?

Ultimately, risk is simply a numbers game. By considering the right numbers, marketers are able to make strategic decisions that will gain support from financial directors and boards alike. For example, many marketers are in a position where they need to review budgets and potentially make reductions. However, should trimming 12 per cent off direct […]

Closer closes in on Heat

Bauer Media’s Closer magazine gained the most readers in the competitive women’s weekly sector in the 12 months to the end of March, according to new National Readership Survey (NRS) data. The title gained 23% year on year more readers to record readership of 1.7m, closing the gap on its nearest rival Heat. The celebrity […]

FT and free newspapers lead readership rise

The Financial Times has enjoyed the biggest year-on-year increase in readers according to the latest National Readership Survey figures, while free newspaper titles saw high double-digit growth. Among the dailies, the Financial Times saw its readership rise 15% to 417,000 in the 12 months to March, followed by News International’s The Times, which rose 6% […]

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