Manchester United appoints Finch for membership drive

Manchester United Football Club has commissioned Liverpool-based integrated agency Finch to develop a promotional campaign for the club’s official membership scheme, One United.

The concept will be used to encourage member renewal and acquisition and Finch was tasked with devising a more emotional proposition to highlight the benefits of being an official club member. David Johnson, Manchester United membership marketing manager says, “ Each season we develop a new platform to promote One United which has largely been based around the benefits it offers, primarily ticket access. But the scheme needs to evolve in order to encourage a new level of acquisition from fans and also drive renewals through maximizing the benefits.

“To do this we need to begin re-positioning One United and reach fans who want to make their commitment to the club official” The scheme will open in June 2009 with an above the line campaign planned at the start of the 2009/2010 season.

Manchester United plays the second leg of the European Champions League semi-final battle against Arsenal next Tuesday (May 5).

Player Rio Ferdinand has just launched a digital lifestyle magazine called #5.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here