St Pancras hands marketing account to Ruby
St Pancras International has appointed integrated agency Ruby to handle advertising and media planning and buying for the station.
St Pancras International was reopened in November 2007 after a huge restoration project and is run by newly established company High Speed One, part of London & Continental railways, which owns the railway between St Pancras and the Channel Tunnel.
The appointment was made by retail and marketing director at St Pancras International Maureen Bannerman.
High Speed One is working to make St Pancras International a destination for people whether they are travelling or not and the station offers a number of retail and dining propositions.
Ruby is the direct and digital arm of the Red Brick Road and was launched in February 2008 and its clients include Heineken International, Tesco, Volkswagen Commercial Vehicles & The Gala Coral Group.
