Virgin Media has unveiled a new campaign to promote its “unique” fibre optic network.
The “Powerful Stuff” campaign has been created by Rainey Kelly Campbell Roalfe/Y&R and includes television, print, outdoor and online activity.
The TV ad will first break tomorrow (May 2) on ITV1 during Britain’s Got Talent.
It opens with a man in his kitchen, working on his laptop. As the room begins to shake and his house descends into chaos, he opens the door and specks and streams of light fly past. The company says it is meant to reflect “the full force of Virgin Media’s unique fibre optic network”.
The media company has over ten million customers and is a quadruple play provider of broadband, TV, phone and mobile.
Earlier this week Virgin Media appointed Spike as its digital creative agency. It will also work with Saint to integrate digital elements into the company’s brand and advertising campaigns.
Ashley Stockwell, executive director of brand and marketing at Virgin Media says: “Our brand has always promised more and, as we continue to deliver billions of pictures, words, videos and songs every second, online, on your TV and to your mobile, we’re opening up endless possibilities for all of our customers.”