Air Southwest appoints Truly

UK airline Air Southwest has appointed truly London to handle its advertising following a competitive pitch involving three other agencies.

The brief takes in broadcast and on-line advertising, media planning and buying and digital channels.

Truly London, previously Smarter Communications, has already produced the advertising for the April launch of the new London route for the airline that flies twice daily from London City Airport to Newquay and Plymouth.

Air Southwest operates throughout the UK, Ireland and the Channel Islands. The airline recently appointed Peter Davies as managing director to develop the business.

Davies was previously responsible for re-branding and re-launching BWIA to Caribbean Airlines in 2007.

Davies says: “We have a strong business base but our intention is to grow our operations and build the strength of the Air Southwest brand. Truly London demonstrated expertise and understanding of our industry and will play an important part in our development plan.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here