Apple reported to be buying Twitter

Apple is in late stage negotiations to buy micro-blogging service Twitter according to reports out of the US.

The software giant is said to be keen on acquiring the site, which claims 25m users, to sit with its iPhone offering.

Speculation is mounting that Apple will announced the acquisition next month at its Worldwide Developers Conference in San Francisco.

Google, Facebook and Microsoft have all been named in the past as attempting to acquire the site, with a $500m (£331m) offer from Facebook said to have been turned down by Twitter investors.

In its last funding based valuation, Twitter’s worth was put at $250m (£165m), but spikes in traffic have led to price tags of up to $700m (£464).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here