Rocket and Rapp Media retain Co-op accounts

Rocket, part of Omnicoms PHD group, has retained the 42.4m media account for The Co-operative Group.

Rocket, part of Omnicom’s PHD group, has retained the £42.4m media account for The Co-operative Group.

Rapp Media is also expected to retain the media business for Somerfield, which The Co-op launched a £1.56bn take over bid for in July last year.

Patrick Allen, director of marketing for Co-operative Group says: “We have retained Rocket which was found to be the most competitive for our business, combining not just very strong media buying but also high levels of strategic thinking.”

Rocket has worked with The Co-op for three years.

In February, the group launched a £10m campaign created by McCann Erickson. It aimed to highlight its ethical credentials with a TV ad featuring the iconic Bob Dylan protest song Blowin’ in the Wind.

The ad took over an entire break during Coronation Street for its launch.

More recently, it launched an online TV channel to showcase its ethical credentials as part of a sponsorship deal with ethical media site

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here