Subway launches campaign through cash machines

Subway, the high street sandwich chain, is launching a promotional campaign to promote its new meal deal, using atmAd cash machines.

The campaign, which was bought by MediaCom, will roll out across the West Country region and offer consumers a free bag of crisps or a cookie and a drink if they present their Subway-branded ATM receipt when purchasing any sub sandwich.

The ads, which feature a video “how-to” guide for redeeming the free treats, will run across 180,000 transactions on cash machines in close proximity to Subway stores.

Subway expects to distribute 45,000 take-away receipts, featuring the tear-off-and-redeem branded message.

Kevin Tilling, board chair for the West Country regional marketing board at Subway, says: “By highlighting the Subway offer, the adverts drive hungry consumers to Subway stores, and encourage them to save money through buying the meal deal at a time when saving money is a high priority.”

Meanwhile, Subway is currently reviewing its £10m integrated marketing account. The pitch is being led by the AAR and the incumbent is Glasgow agency Frame.

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