Intel is to roll out its biggest integrated campaign in three years as part of a branding effort.
“Sponsors of Tomorrow” aims to show consumers how the company has driven the digital age and how its advances have impacted on and changed everyday life. Intel expects the theme, which will play with the idea of Intel Rock Stars and Sandboxes, to have a ‘shelf life’ of 3-5 years.
The campaign will break next Monday (May 11) across the UK, Germany and the USA, with two further stages of a global roll out happening later in the year.
The work was created by US agency Venables Bell & Partners in its first campaign since winning the master brand account earlier this year, with global media planning handled by OMD. The campaign will span print, online, outdoor, online and in-store.
Gail Hall, Intel UK and Ireland marketing director said, “We’re hoping to convey that we’re not just a microprocessor company, but a move-society-forward-by-quantum-leaps company.”