IPC restructures weeklies commercial team

IPC has consolidated its commercial division for weekly titles under advertising director Matt Downs.

Downs (pictured) expands his remit to include celebrity/fashion titles Now and Look to create one trading and business development team for women’s weeklies division Connect and TV weeklies division TX under him.

Seven staff will now join his team of 11 who work on titles such as What’s On TV and Woman’s Own.

Acting Now and Look advertising manager Lindsay Dean takes her role permanently as a result of the restructure and will now report to Downs, who reports to IPC Weeklies group advertising director Kate MacKenzie.

The restructure means MacKenzie now oversees three ‘core’ teams within IPC – weeklies, creative solutions under Donia Dacey and digital under digital advertising director Darren Davidson, as well as Down’s new team.

IPC recently launched a £2.5m ad campaign to help boost its weekly title Look, which posted a 2.3% rise to over 314,000 in the latest ABC circulation figures covering the six months to December 08.

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