KFC is this week testing a number of halal restaurants at several locations in London.
Customers visiting outlets in locations including Upton Park, Bethnal Green and Tottenham Hale will be able to eat food products fully approved by the Halal Food Authority.
KFC vice-president of marketing Jennelle Tilling says: “We want to see how customers respond to the trial, to see if this is something that allows us to make our great tasting food available to a broader range of customers.”
Other outlets involved in the trial are located in Lea Bridge Road, Beckton, Edmonton, Hounslow West and Forest Gate.
KFC says the trial will be evaluated after a few months.
The company says that it will use its existing suppliers to stock its halal approved chicken. However, for customers who do not wish to eat halal, they will be able to visit another KFC store nearby that is not part of the trial.
Halal Food Authority president Masood Khawaja says it has worked closely with KFC “to accredit the usage of the HFA logo and symbol of approval on endorsed products”.
In March KFC launched an ad campaign to emphasise that its Original Recipe chicken on the bone is delivered fresh and freshly prepared in-store. The TV ad, created by Bartle Bogle Hegarty, was shot in an actual KFC kitchen in an attempt to change the brand’s image as a “fast food” chain.