RDA Organic has undertaken a major packaging redesign of its children’s drinks brands Sqqquishy smoothie and Squeeezy juice.
Cossette-owned agency, Identica, has created new re-sealable pouches for the drinks. The redesign is being supported by point of sale, and a printable image of the “splat” shaped designs found on the packaging which children can find on the website and colour in.
The new look it being targeted at children and their parents, and aims to promote the products’ health benefits. Each drink provides children with one portion of their daily fruit requirement as well as their recommended daily allowance (RDA) of vitamin C.
Meanwhile, Innocent recently launched a new children’s drink product, Pure Fruit Squeezies, in a bid to get its drinks into children’s lunch boxes. The fruit puree product is sold as a snack in a tube but is located in the cold drinks section in stores.
Tropicana, has also recently re-launched its children’s juice range Tropicana Go! and renamed it Tropicana Kids!