Coke names UK sparkling drinks brand director

NICK%20ROBINSONCoca-Cola Great Britain has appointed senior Diageo marketer Nick Robinson as brand director of its sparkling drinks portfolio.

Robinson will lead the marketing of Coke, Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Lilt and the Schweppes range.

He replaces Bobby Brittain, who moved to Coca-Cola Canada to become vice-president of sparkling beverages (MW 22 January). He will begin in the role on June 1 and report to Coca-Cola GB and Ireland marketing director Cathryn Sleight.

Robinson has worked for Diageo since 1995, most recently as marketing director of global travel and the Middle East. He was also previously marketing director for Guinness and marketing manager for Smirnoff.

Brittain’s promotion at the beginning of the year coincided with the promotion of Paul Woodward, brand director for adult and performance beverages. He moved to the role of general manager of Coca-Cola Sweden.

Coca-Cola recently launched a global campaign for Coke Zero featuring the tagline “The Impossible Made Possible”.

The campaign, created by Grey Kobenhavn, launched in the UK on 7 April and encompasses TV, cinema and outdoor. Digital advertising was created by Glue.

Last month, the world’s biggest soft drinks company reported a 3% fall in net revenues to $7.2bn (£5bn) in the three months to 3 April. However, Coca-Cola president and chief executive Muhtar Kent said that the “love and trust” consumers had in its brands meant that it remained well positioned for long-term growth despite the economic downturn.

Kent was also elected chairman of the company last month.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here