Foster’s wine division picks global brands chief marketer

WolfBlassFoster’s EMEA, producer of premium wine brands, has appointed Richard Trimby as marketing director EMEA and Global Brands Rosemount and Lindemans.

Trimby will transfer from his current position as commercial director for Continental Europe. He takes up the responsibilities previously handled by James Lousada and reports to Foster’s EMEA managing director Peter Jackson.

Lousada left Foster’s EMEA to become senior vice-president of marketing and business development at Constellation Europe in March.

Trimby has previously worked in a variety of sales, marketing and commercial roles. He spent ten years at Diageo before joining Rosemount Estate as European brand director, and then became regional director Nordics for Southcorp Wines.

He was promoted to his current role following the integration of the Southcorp and Foster’s Group business with EMEA in 2006. Wine brands handled by Foster’s includes Wolf Blass, Lindemans, Penfolds and Rosemount.

Last year RKCR/Y&R was appointed to handle the repositioning of Lindemans. The agency had already been handed the advertising business for Rosemount Estate.

Foster’s has been pursuing a positioning as a supplier of international wines rather than strictly an Australian wine company. For instance, Chilean wines have been introduced to the Lindemans brand.

Jackson says: “During Richard’s tenure as commercial director he was instrumental in expanding our customer and distributor partnerships across Europe, growing our core business. He also led the project to establish our in-market sales and marketing organisation in the Nordic countries.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here