Thelondonpaper relaunches site to rival Time Out

News Internationals free daily thelondonpaper has relaunched its website with more opportunities for advertisers to reach readers.

News International’s free daily thelondonpaper has relaunched its website with more opportunities for advertisers to reach readers.

The publisher says it has refocused the site to make it more engaging and useful for readers in the capital. The site has been redesigned by the agency Nomensa.

Former Time Out online producer Serena Kutchinsky has been hired as editor of its Going Out section of the site to underline its entertainment credentials with its 18-35 target audience.

The paper has also struck a deal with Facebook so that readers can syndicate their story comments and other interaction on thelondonpaper site to appear on their Facebook ‘feed.’

Thelondonpaper recently announced it would hold a two-night mini music showcase involving more than 50 acts in a variety of venues around London in partnership with live events company Mean Fiddler.

The event, Headliners, is to take place in September and is the latest move by the evening free newspaper to consolidate its market position in the face of a refreshed London Evening Standard, now under the ownership of Russian oligarch Alexander Lebedev.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here