Thelondonpaper relaunches site to rival Time Out

News Internationals free daily thelondonpaper has relaunched its website with more opportunities for advertisers to reach readers.

News International’s free daily thelondonpaper has relaunched its website with more opportunities for advertisers to reach readers.

The publisher says it has refocused the site to make it more engaging and useful for readers in the capital. The site has been redesigned by the agency Nomensa.

Former Time Out online producer Serena Kutchinsky has been hired as editor of its Going Out section of the site to underline its entertainment credentials with its 18-35 target audience.

The paper has also struck a deal with Facebook so that readers can syndicate their story comments and other interaction on thelondonpaper site to appear on their Facebook ‘feed.’

Thelondonpaper recently announced it would hold a two-night mini music showcase involving more than 50 acts in a variety of venues around London in partnership with live events company Mean Fiddler.

The event, Headliners, is to take place in September and is the latest move by the evening free newspaper to consolidate its market position in the face of a refreshed London Evening Standard, now under the ownership of Russian oligarch Alexander Lebedev.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here