Electrolux promotes UK head to Northern Europe role

Electrolux, the Swedish domestic electronics company, has promoted UK head Brad Tribble to the role of head of Northern Europe.

He will oversee the UK, Ireland, Norway, Finland and Sweden.

Ian Banes now moves into Tribble’s vacated role. He joins from within Electrolux, having held senior roles in Brussels, Thailand and China.

He joined the company in 2002 as operations director of home products in China. He was most recently general manager of the Thailand business.
Last year, Electrolux announced that it would be reducing its television and outdoor spend by 30% in 2009. 

It has redirected more investment into digital, customer relationship management and experiential activity.

The change in strategy has been led by Alexander Darwazeh, senior brand director for Europe,the Middle East and Africa, who joined the company in June.

In December, the company also revealed that it planned to cut 3,000 jobs from its global workforce in response to falling sales in Europe and the US.

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