SMEs willing to boost marketing

Marketing and advertising are vital to protecting business during a recession, according to a poll of small to medium-sized firms.

The poll of 560 businesses across the regions earning less than £15 million found 40% planned to boosts pending on marketing and advertising over the next 12 months.

The online survey was carried out by Ciao Surveys on behalf of Lloyds TSB Commercial.

Hoteliers, caterers and leisure firms are the most committed to marketing with 52% planning to increase marketing activities in a bid to attract new customers while 45% of manufacturers and 40% of retailers intended to boost marketing.

Many firms that feel vulnerable about retaining current customers have already upped their marketing spend in the face of the economic downturn, with 34% of respondents having campaigned to attract new customers. Nearly half of the SMEs in the hotel, catering and leisure sector have already deployed advertising and direct marketing to boost business.

52% of firms across all sectors are worried about customer demand and retaining clients is also a concern for 44%.

Lloyds TSB has just launched a support programme for British businesses with a free advice website to help small firms at www.lloydstsb.com/businesssupport . The site includes dedicated guides on topics such as how to cut monthly costs and how to obtain a better deal from suppliers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here