BBH handed global account for Surf

Unilever has consolidated its global ad account for clothing detergent brand Surf into Bartle Bogle Hegarty.

As a result the agency, which previously held the account for Europe and Latin America, now adds Philippines, Vietnam, South Africa and Turkey to it Surf remit.

The business now handled by BBH was previously held by Lowe. The agency will co-ordinate the account from its London office with support from regional offices in Singapore and Sao Paulo and a partnership with The Hardy Boys in South Africa.

Other Unilever brands handled by Lowe, including laundry products Skip and cleaning products Cif and Domestos are unaffected by the move.

BBH has had a relationship with Unilever since 1995 when it was appointed to the Lynx account by now chief marketing officer Simon Clift 

Recent Mintel research showed that consumers in the UK are ditching laundry brand loyalty in favour of cheaper supermarket own-brand ranges as a cash-saving measure as the recession bites.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here