Reebok has created a trainer customisation app for the iPhone under the banner “Your Reebok.”
The app also gives the option to buy the customised Reebok trainers via the iPhone app. The app combines iPhone features such as touch, motion and GPS and was created by Reebok partner Inside Mobile.
Inside Mobile worked with several specialist agencies to produce the application, including Agency Mobile.
The application offers three of Reebok’s most iconic silhouettes: The Freestyle, The Classic Leather and The Ventilator. The designer can change up to 23 different areas of the shoe with a choice of 19 colours, four material options and adding personalised text. The fully customised shoes range from £80 to £110 depending on the shoe, materials & optional extras chosen.
The designs can either be shared with friends or the whole world direct from the application. Friends will be sent an e-mail link to the design and users can go a further by selecting ‘share with the world’ and the design will be geo-tagged and added to the Your Reebok global community map. From here all the other shared designs can be viewed and either bought or used as a canvas for customisation.
Your Reebok launches initially in the US and UK and will go live in Germany, France, Belgium, Holland, Austria & Ireland in the coming months.
Reebok recently appointed DDB Worldwide as its lead creative agency.
Nike also offers a customise and buy trainer option on its website called NikeiD.