HSE calls media agency pitch

The Health and Safety Executive is reviewing its media agency arrangements.

The Health and Safety Executive is reviewing its media agency arrangements.

It has invited Arena BLM, Mediacom and Experience to pitch under a process being handled on its behalf by the Central Office of Information (COI).

Incumbent ZenithOptimedia has not been invited to re-pitch for the business. It has held the account since 2005.

The review comes after the HSE hired former AstraZeneca executive Sally Sykes as its director of communications to help it tackle the negative image of health and safety regulation.

It last appointed a new agency – direct marketing specialists Watson Phillips Norman – over a year ago following a competitive pitch via the COI to handle a new strategy on workplace safety education.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here