Asda posts 12th quarterly sales rise

Asda has posted its 12th successive quarterly growth, with a 6.4% rise in like-for-like sales excluding fuel in the 12 weeks to April 19.

According to the UK’s second largest supermarket chain, the figure rises to 8.4% when adjusted for exceptional items such as the timing of Easter.

The company says food sales were strongest, driven by a return to “cooking from scratch” to save cash in a recession.

Recipe ideas for meals such as Salmon Pie that will “feed a family of four for £4” will be launched in-store later this month in response to the trend.

The Walmart-owned supermarket chain points to its 40 base points in market share gain in clothing according to TNS figures in today’s (May 14) results statement, but does not reveal sales figures.

Walmart recently elevated Asda chief marketing officer Rick Bendel to International CMO, responsible for all 14 Walmart territories outside of the US.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here