Target Live named as Barbican media agency

Target Live has been appointed as the Barbican Centre’s media agency after a pitch.

The Barbican Centre in London offers a programme of work and exhibitions featuring art, film, music, theatre, dance and education under one creative direction.

The Centre is now positioning itself at the heart of the City facing East with the aim of supporting and nurturing the growth of the arts in the communities of East London

It is working closely with local partners and arts institutions, the City, the Arts Council and the GLA. The new summer programme features many events taking place at outside and inside venues in East London, in addition to the Barbican Centre itself.

Target Live is a specialist media agency for the theatre, classical music, rock and pop, stand-up comedy, visual arts and live entertainment industries. It is a division of the Target Media Group

Chris Denton, head of marketing and new media at the Barbican Centre says: “We are delighted to be working with one of London’s most innovative agencies and especially look forward to developing our new media and creative strategy with them”