Volvo to launch new spring campaigns

Volvo, the Ford-owned car company, is launching two spring campaigns to promote its new Ice White model and push its DRIVe range of cars.

EHS Brann Cirencester has created marketing around the new Volvo C70 Ice White model, encompassing direct mail, email marketing, dealership activity and online advertising. The agency says the creative focuses on the “beauty” of the new model.

A second wave of marketing activity will also build on the existing Volvo DRIVe campaign, highlighting new model variants and positioning the range as “the solution to economical yet luxurious driving”.

The agency has created a new range of direct marketing and point of sale materials for use in Volvo dealerships across the UK. This will also be supported by additional inserts, direct marketing, email activity and online advertising.

Two separate direct mail packs will be issued to 100,000 consumers focusing on the smaller and larger models within the Volvo range.

Both packs will highlight key aspects of its cars, including the benefits of DRIVe technology, the resulting reduction in running costs, improved fuel economy and the style and desirability of each model.

Volvo head of marketing, Anita Fox, says: “EHS Brann Cirencester produced creative that perfectly illustrates the beauty of the Volvo C70 Ice White model, and content that really communicates the various benefits offered by our DRIVe technology.

“The campaigns have been timed to correspond with each other, while the full range of channels being utilised will ensure our messages reach the right audiences via the right medium.”

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