Asda intends to ramp-up its online shopping market share with the establishment of a “virtual store” in Yorkshire later in the summer to service web orders.
The UK’s second largest supermarket chain says it will also relaunch its website at the end of next month to allow orders for next day delivery to be taken up to 10pm the night before.
The chain says it will open further similar centres if the Yorkshire project is successful.
The chain, owned by US multinational retailer Wal-Mart, says it increased its grocery sales by almost 50% in the 12 weeks to April 19th compared to the same period last year.
Asda says its efforts to catch-up with market share leader Tesco means 94% of UK households now has access to its home shopping service, allowing it to reach customers in towns such as Winchester and Inverness which have no physical Asda stores nearby.
The supermarket has just reported its like for like sales excluding fuel for the three months to April 19th rose by 6.4%, its 12th successive quarterly growth.