Matthew Williamson boosts H&M

Fashion retailer H&M has defied the high-street gloom and posted an 8% rise in sales in April compared to last year.

Fashion retailer H&M has defied the high-street gloom and posted an 8% rise in sales in April compared to last year.

Total sales, which haven’t been adjusted to show figures from stores that have been open for at least a financial year, rose by 19%.

The world’s third largest clothing retailer’s sales rise ended eight successive months of like for like falls.

The stores sales were given a boost in the final week of April when a much trailed Matthew Williamson range sold-out within a few days of launch.

Williamson’s range was rolled out from 200 to 1,600 stores yesterday, alongside the launch of his first menswear range for the high street brand.

Designer high street ranges have boosted mid-market retailers, especially since consumers started demanding more bargains in the midst of the recession.

Debenhams recently announced it was expanding floorspace dedicated to its “Designer at…” range, which also includes designs by Williamson, after sales rose by 11% for the six months to the end of February. 

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here