M&S launches campaign to celebrate 125th birthday

Marks & Spencer is launching a campaign to celebrate its 125th year on the British high street.

Marks & Spencer is launching a campaign to celebrate its 125th year on the British high street.

The ad campaign created by RKCR/Y&R is the first work to launch under the retailer’s new brand positioning “Quality Worth Every Penny”. It encompasses TV, print and outdoor advertising. Media was handled by Walker Media, with the campaign breaking tonight (May 18) and running until June 14.

The retailer says the ads will aim to push its continued commitment to providing quality to its customers since its creation in 1884.

The ad will feature and be narrated by British model and face of M&S Twiggy. She first appeared in its commercials in 1967 and has since reprised the role with other celebrity co-stars since 2005.

Steve Sharp, M&S executive director, says: “M&S wouldn’t be what it is today without its customers. Innovation is and always was, at the heart of our business – we constantly try to look for solutions that make life a bit easier and more enjoyable for our customers.”

It follows the launch earlier this month of a new campaign from Sainsbury’s which has also taken a nostalgic approach to its advertising to celebrate its 140th birthday.

Created by Abbott Mead Vickers.BBDO, the 60-second ad takes viewers through the supermarket’s history.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here