AOL launches parenting site with Bauer Media

AOL has partnered with Bauer Media to launch a parenting site.

AOL has partnered with Bauer Media to launch a parenting site.

ParentDish offers blogs written by parents and has categories on pregnancy and birth, eating and nutrition, and babies. Bauer Media will provide editorial content from its parenting site Askamum.

The site follows the launch of a US version in May 2008.

Rohit Agarwal, AOL’s head of marketing and innovation in Europe, said, “This opens up another avenue for our advertisers to associate their brand with a specific and engaged user group who want information and education to ensure the best for their family.”

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here