AOL has partnered with Bauer Media to launch a parenting site.
ParentDish offers blogs written by parents and has categories on pregnancy and birth, eating and nutrition, and babies. Bauer Media will provide editorial content from its parenting site Askamum.
The site follows the launch of a US version in May 2008.
Rohit Agarwal, AOL’s head of marketing and innovation in Europe, said, “This opens up another avenue for our advertisers to associate their brand with a specific and engaged user group who want information and education to ensure the best for their family.”
This story first appeared on newmediaage.co.uk