NSPCC DM campaign supports Young Witness Service

Childrens charity NSPCC has launched a direct marketing campaign to raise awareness and funds for its Young Witness Service (YWS).

Children’s charity NSPCC has launched a direct marketing campaign to raise awareness and funds for its Young Witness Service (YWS).

The YWS provides support to children going through the court system as part of abuse cases, aiming to prepare them for the experience and build their confidence to talk.

The campaign explains why the service is needed, with 500 children having to go through the court system each week. The creative strategy aims to tap into consumers’ emotions by illustrating how traumatic the court experience can be for children.

NSPCC hopes the hard hitting mailings will encourage existing donors to upgrade their donations, as well as encourage new cash gifts.

The work has been created by integrated agency Kitcatt Nohr Alexander Shaw and goes out this month.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here