Fish4 launches dating site with White Label Dating

By

Online recruitment specialist Fish4 has launched a dating site, Fish4love, in partnership with White Label Dating.

The site, targeted at men and women looking for either friendship or love, will be supported by a marketing campaign and can be accessed through the main Fish4 portal.

Lisa Walker, Fish4’s marketing director, said the site will capitalise on a dating market that, according to Hitwise, is worth an estimated £600m.

“Online dating is increasingly popular and the launch of Fish4love will encourage yet more visitors to our site and bring further opportunities for advertisers to engage with our customers and drive revenue,” she said.

Last month Jupiter Research predicted the number of paying members on dating sites will reach 6m in the next three years, from 2.6m in 2006

This story first appeared on newmediaage.co.uk

Recommended

Aegis latest to post revenue drop

Marketing Week

Aegis Group, owner of Carat and Vizeum, has reported first quarter revenue dipped 11.6% but says it still expects a “resilient” full-year performance in a difficult market. So-called organic revenue, which excludes the effects of currency movements and acquisitions, dipped across the group’s two major divisions. Marketing services business Aegis Media dropped 13.1% while organic […]

The Sun slashes cover price

Marketing Week

The Sun newspaper has dropped its price to 20 pence in the Carlton region in a move that puts pressure on its red top rivals. The promotion is highlighted on today’s issue of the newspaper with the headline “20p Today and Every Weekday.” It is unclear how long the price promotion will last but the […]

Etail 3.0 takes customer service to next level

Marketing Week

All around the UK high street stores lie abandoned. But this is not just a symptom of the recession taking its toll on consumers. It’s also a sign of “etail 3.0” – a new wave of online retailers offering shoppers a better experience, product range and value than they can find offline. The first wave […]

Latest from Marketing Week