Highland Spring uses Lassie and Tarzan in campaign

Highland Spring has launched a press campaign featuring scenes from classic Hollywood movies.

The “Iconic Love” campaign goes live today (May 20) with an outdoor ad. There are four executions that will launch throughout the year featuring Lassie, Charlie Chaplin, Tarzan and Frankenstein.
The campaign has been created by Glasgow-based agency Merle and each ad will incorporate the green Highland Spring glass bottle with the strap line “now that’s true love”.

The drinks company says that this is its biggest press campaign to date and the use of iconic movie images will help reinforce Highland Spring’s “quality and enduring appeal”.

The ads will be supported by a dedicated micro-site that will be launched alongside a new consumer website.

Marketing director Sally Stanley says: “I believe the new campaign reflects the classic appeal of Highland Spring in a truly engaging way. Highland Spring offers reassurance at a time when consumers are searching for brands they can really trust.”

The latest campaign is part of the drinks company’s aggressive strategy to win the top spot as the UK’s biggest selling bottled water brand from Evian within the next two years.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here