Admedia names Adam Mills as Lace replacement

Out of home operator Admedia has appointed former Carlton Screen Advertising sales and commercial director Adam Mills as its managing director to replace Garry Lace.

Mills (pictured) will join the company in June. Lace left to start up the agency Campbell Lace Beta.

Mills joined CSA in 1994 and left when the business was sold to the joint venture between Cineworld and Odeon Cinemas. CSA has now rebranded as Digital Cinema Media and is led by managing director Martin Bowley.

Mills ran CSA’s experiential and ambient advertising business in cinemas and started the company’s six-sheet business. He has also worked at Abbott Mead Vickers.BBDO and TMD Carat.

Admedia CEO and joint founder Philip Vecht said: “This is an excellent appointment as Adam brings a fresh perspective from his time in cinema, agency and publishing.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here