Admedia names Adam Mills as Lace replacement

Out of home operator Admedia has appointed former Carlton Screen Advertising sales and commercial director Adam Mills as its managing director to replace Garry Lace.

Mills (pictured) will join the company in June. Lace left to start up the agency Campbell Lace Beta.

Mills joined CSA in 1994 and left when the business was sold to the joint venture between Cineworld and Odeon Cinemas. CSA has now rebranded as Digital Cinema Media and is led by managing director Martin Bowley.

Mills ran CSA’s experiential and ambient advertising business in cinemas and started the company’s six-sheet business. He has also worked at Abbott Mead Vickers.BBDO and TMD Carat.

Admedia CEO and joint founder Philip Vecht said: “This is an excellent appointment as Adam brings a fresh perspective from his time in cinema, agency and publishing.

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