BBC Worldwide has boosted its global ad sales team as it looks to offer cross-platform sales for the first time.
Anne Goodman has joined the BBC’s commercial arm as VP of enablement and trade marketing. She moves from Microsoft where she was director of sales marketing for international markets.
Tim Baynes has been appointed director of learning and development. He moves from Microsoft where he held a similar position.
Both join former Microsoft colleague Chris Dobson, executive VP of global ad sales at BBC Worldwide, who joined in October 2008.
Dobson said, “With their arrival and the new structure in place, the global ad sales team is in a great position to move to the next level and sell multiple platform advertising in a rich content environment across all of our global commercial assets.”
Tom Bowman, VP of digital ad sales, has expanded his responsibilities to become VP of strategy & operations.
Meanwhile, BBC Worldwide has renewed a deal with YouTube to have BBC branded YouTube channels and short-form videos.
It allows viewers to watch BBC shows such as Doctor Who, Top Gear and The Mighty Boosh on YouTube. It has also launched a new YouTube channel called Explore. It features clips of factual BBC programmes such as Amazon with Bruce Parry and The Race for Everest.
This story first appeared on newmediaage.co.uk