Imagine Fashion sets its sights on luxury goods

Imagine_fashionLuxury brands are to have a new vehicle for exposure with the launch of Imagine Fashion, a free online and mobile video publication.

Imagine Fashion will be devoted to luxury and fashion brands and is set to launch at the end of this year. It has appointed BLM Red, the specialist arm of Arena BLM, to handle media planning and buying for the launch campaign.

Imagine Fashion will target cutting-edge and fashion-conscious viewers with exclusive film content created by leading names in the worlds of fashion, music, art and design. Visitors to the website and via mobile will be able to see a constant stream of updated films, editorials and fashion news updates.

BLM Red is devising a campaign that will take in outdoor advertising, social networking sites, digital display ads, search engine optimisation and search marketing. A creative agency has not yet been attached to the project.

The team behind Imagine Fashion is led by editor-in-chief Amber Gordon, a former contributing fashion editor of the Financial Times’ How To Spend It magazine.

A recent report on online shopping from the Office of Fair Trading says that one in three consumers are still not comfortable with the concept due to a lack of trust and personal security fears. A forthcoming white paper on the issue is to set out some guidelines and precautions that consumers can take.

Online shopping has proven lucrative for fashion retailers such as which offer lower value “fast fashion” products.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here