Space launches sports and entertainment division

Space has created a sports and entertainment division that aims to help clients get more value from their deals at a time when the global economic downturn as left many companies questioning the returns sponsorship can bring.

The agency is currently pitching to clients under the name Space Sport and Entertainment with the aim offering an “end to end solution” with creative input from before deals are signed right through to execution.

David Atkinson, managing partner of Space and head of the division, says the intention is to provide creative ideas at an early stage when discussing sponsorship opportunities with brands.

“There is a lack of creativity and planning and we hoping to bring some of that to them early in the process.”

The agency has already worked on a number of sport and entertainment campaigns including Samsung’s ongoing deal with Chelsea FC and Eurostar’s 2006 campaign that coincided with the release of the Da Vinci Code film.

The move comes at a time when many observers are questioning the return on investment sponsorship brings as brands cut their marketing budgets.

A recent poll by Soccerex and NSP Sport found nearly three-quarters (71%) of clubs and 66% of non-club respondents expect to see a high turnover of sponsors in the next five years as the economic climate increases pressure on brands to show a return.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here