Bus operator Stagecoach is working with the Government to target teenagers with advice on relationships and sex.
Stagecoach is to provide free advertising space for the Government’s “R U Thinking” campaign on more than 2,600 of its buses in a deal brokered by Iris.
The government campaign is designed to reassure young people that when it comes to relationships they shouldn’t believe everything their friends tell them and they should ignore peer pressure to have sex before they are ready.
Buses have been identified as one of the locations teenagers talk about sex. It is the second year Stagecoach has taken part in the scheme. The campaign features a poster with a free text number that allows users to download a mobile application. The app features a sex “myth buster”.