Stagecoach to offer free ad space for teen advice push

Bus operator Stagecoach is working with the Government to target teenagers with advice on relationships and sex.

Stagecoach is to provide free advertising space for the Government’s “R U Thinking” campaign on more than 2,600 of its buses in a deal brokered by Iris.

The government campaign is designed to reassure young people that when it comes to relationships they shouldn’t believe everything their friends tell them and they should ignore peer pressure to have sex before they are ready.

Buses have been identified as one of the locations teenagers talk about sex. It is the second year Stagecoach has taken part in the scheme. The campaign features a poster with a free text number that allows users to download a mobile application. The app features a sex “myth buster”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here