Truly London wins 16m 188BET ad account

188BET has appointed Truly London to handle its 16m global advertising account as the online gaming company bids to become one of the UKs leading sports bookmakers.

188BET has appointed Truly London to handle its £16m global advertising account as the online gaming company bids to become one of the UK’s leading sports bookmakers.

The appointment comes as the in-play football betting brand readies a £5m marketing campaign following recent deals to sponsor Premier League clubs Bolton Wanderers and Wigan Athletic.

188BET is currently relatively unknown outside Asia, which provides about 80% of its revenues, but has outlined an aggressive global strategy to become “one of the leading brands in all key sports betting markets”.

The Bolton and Wigan sponsorships deals, which both start next season, will provide increased exposure for the brand in the UK and Europe.

The Isle of Man-based firm joins a number of other online gambling firms who sponsor Premier League football clubs including Tottenham Hotspur sponsor Mansion and SBOBet, sponsor of West Ham.

Truly London will be tasked with creating campaigns to target men aged 25-44 and will also develop the firm’s web and micro sites.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here