National Family Week, a brand new national initiative, has launched a radio campaign to raise awareness of its work and encourage families to spend time together over the coming Bank Holiday and following half term week.
The radio campaign was planned and bought by media agency the7stars.
Responsive radio ads will run on Heart 106.2 over the bank holiday weekend to promote a National Family week organised picnic on Bank Holiday Monday, which is attempting to break the record for the world’s largest picnic.
Ads will continue across the rest of half term promoting other events and driving listeners to the website www.nationalfamilyweek.co.uk for more information. The scripts were written in-house by the team at National Family Week.
The week has support from a number of companies and charities, including Bupa, Sainsbury’s, Save the Children and the Youth Hostel Association among many others. The Prime Minister Gordon Brown, other party leaders and Boris Johnson, Mayor of London have also indicated support.
Jane Nethersole, project director at National Family Week said: “Working on the first ever National Family Week has been an enormously rewarding experience for everyone involved. We’ve received fantastic support from politicians and more than 150 not for profit organisations, as well as corporate sponsors.”