Marketing agency TMW is to restructure, dropping its digitalTMW brand.
Traditionally direct-marketing focused, TMW will now merge its offline and online creative teams, to be headed by Gareth James and Daren Kay as joint executive creative directors.
Founding partner Richard Marshall said, “Now more than ever agencies need to fundamentally review their service offering in response to changing client needs. Those that don’t are going to seriously struggle over the coming months and years.”
The agency, which counts First Direct, T-Mobile and Unilever among its clients, claims the changes represent its largest restructure in its 22-year history.
This story first appeared on newmediaage.co.uk