TV sales houses in team-up talks

TV broadcasters are understood to be in discussions to merge their advertising sales teams in anticipation of the relaxation of the Contract Rights Renewal (CRR) mechanism.

Reports have emerged today that BSkyB and Channel 4 are in talks to consolidate their ad sales team in a major cost saving strategy.

But it is believed that any such a tie-up would be much more widespread and encompass the other industry players, including Five, with discussions currently underway between all sales houses.

A possible consolidation of sales teams would be contingent on the relaxation or abolition of CRR, which would see the market leader, ITV, released from the shackles that restricts the process of selling advertising.

It is also understood that even if Channel 4 were to merge with BBC Worldwide, an industry wide consolidation of sales teams would still be on the cards in a bid to compete against ITV.

Channel 4 recently reported†that total revenues fell 4% to £906.1m in 2008 and advertising revenues fell 4% to £789.7m.

Ids, the sales house owned by Virgin Media TV (VMtv), sells advertising for the VMtv channels, UKTV, Setanta Sports and Virgin on Demand.

Viacom Brand Solutions is the sales house for MTV Networks UK.†

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here