Bookmaker William Hill is celebrating the end of the football season with a £10 Million Bet Giveaway scratchcard promotion.
The promotion is being executed by William Hill’s retail agency Billington Cartmell.
William Hill is giving away £10 million in bets through the scratchcard promotion. It offers customers the chance for one final football flutter before the season draws to a close.
The campaign, hits shops today (22 May) in time for the Football League Play-offs, Champions League and FA Cup Finals. The eye-catching window posters for the £10 million bet giveaway feature players such as Manchester United’s Cristiano Ronaldo, Chelsea’s Florent Malouda and Everton’s Leon Osman from the FA Cup and Champions League Finalists.
Scratchcards will be available in all UK shops to customers who pay more than £5 for a football bet using their debit card. The free bets can be redeemed when customers sign up for a telephone betting account with thousands of £50 and £100 free bets available while four customers could win a £1,000 free bet.
Billington Cartmell was appointed to work on William Hill 12 months ago.
The bookmaker recently appointed the7stars to handle its media planning and buying.