Karmarama is handed safe childbirth task

The White Ribbon Alliance for Safe Motherhood has appointed Karmarama as its lead UK agency.

The agency will be tasked with helping increase public awareness about the issues surrounding safe pregnancy and childbirth in both developing and developed countries. The White Ribbon Alliance is an international coalition of safe motherhood organisations and individuals.

Karmarama will focus activity on the Million Mums campaign, an initiative to bring 1 million people together to end the “needless deaths of women in childbirth all over the world”.

Communications will take in a variety of media including print, experiential, events, corporate partnerships, film and digital.

White Ribbon Alliance was recently appointed as an official charity of Glastonbury 2009 and will be running activity created by Karmarama at the festival.

The music festival will be the first major activity for the campaign, with the Alliance’s newly appointed global ambassador, Naomi Campbell, also involved. Through Fashion for Relief, her charity catwalk show, Campbell has already helped attract supporters to the cause from all over the world.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here