Samsung is pitching the global ad business for a major new handset launch, believed to be a yet to revealed new smart phone.
The review is being led out of the UK, with CHI & Partners, Grey and Leo Burnett shortlisted to pitch for the major project.
A Samsung spokesman says however, the global review will not affect the UK incumbent, Beattie McGuinness Bungay, which is 49% owned by Cheil Worldwide.
The review will be led by Samsung UK marketing director Mikah Martin-Cruz.
Last September, Samsung launched a £4m marketing campaign to support the release of its new touchscreen mobile phone, Omnia.
The campaign was developed to target consumers as they went about their daily routines and encompassed out-of-home, press and consumer events.
Samsung said at the time that the new handset had been designed to go head-to-head with the Apple iPhone.
The handset’s key features includes a five mega-pixel camera, Microsoft Office applications, a 3.2 inch LCD screen and GPS including geo-tagging capabilities.