Sky News has signed Bacardi as the first brand to advertise on its ad-funded video news iPhone app.
The app delivers breaking news via text, images and video. In a move the broadcaster claims is a first for a UK-based broadcast company, users will also be able to send their own news and pictures to Sky through the application.
The app will provide news in seven categories including sport, business and showbiz. The video content will include in-depth coverage, headline round-ups and weather reports.
James Weeks, executive producer of new media for Sky News, said, “This app for the iPhone brings yet another first to Sky News viewers. We’ve spent a long time developing it to make sure it delivers first-class breaking news in the way that Sky News viewers and web users have come to expect.”
The app follows the Sky Remote Record app, which launched in April enabling users to programme their Sky box through their iPhone.
This story first appeared on newmediaage.co.uk