Closer closes in on Heat

Bauer Media’s Closer magazine gained the most readers in the competitive women’s weekly sector in the 12 months to the end of March, according to new National Readership Survey (NRS) data.

The title gained 23% year on year more readers to record readership of 1.7m, closing the gap on its nearest rival Heat.

The celebrity weekly, also owned by Bauer Media, is the third most read title with 1.8m readers, down 1%.

Northern and Shell’s OK! continues to hog the top spot in the coveted sector, with 2.5m readers in the period, down from 2.5m in the same period last year.

Hello takes second place with 1.9m readers, although it dropped 4% of its readership.

IPC Media’s Look was the next biggest winner, gaining 22% readers to record 527,000.

Meanwhile general men’s titles continued to lose readers to more specialist magazines. Dennis Publishing’s Men’s Fitness gained 10% readers to record a 556,000 total for the period while film title Empire also gained 10% readers to 781,000.

Bauer Media’s FHM, NatMags’ Esquire and Conde Nast’s GQ all lost readers, although FHM continues to hog market share with NRS recording its total readers at 1,712 for the period.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here