Thinkbox, the TV marketing body, has revealed details of its first ever TV ad campaign aimed at reminding advertisers the strength of the medium.
The ad, created by The Red Brick Road, will launch this weekend (May 31).
It features a young man who is encouraged to delve into his memory by a hypnotherapist. The patient then starts impersonating famous lines from well-known TV ads that have become part of popular culture.
The ad ends with the lines “It’s funny how 30 seconds can last a lifetime” and “Television: where brands get their breaks”.
Lines and jingles from brands mentioned in the TV ad include Bodyform, Budweiser, Cadbury’s Whole Nut, The Dairy Council, Fairy Liquid, R White’s Lemonade, Sugar Puffs, Wall’s Cornetto and Yellow Pages.
Some spots will also feature an interactive red button element behind the ad with interviews with senior marketers, including McDonald’s chief marketing officer Jill McDonald, Interbrand chairman Rita Clifton and Vodafone’s global brand director David Wheldon.
Media planning and buying was handled by MediaCom.