BSkyB makes big bid for VMTV

BSkyB is believed to have made an offer for Virgin Media’s seven TV channels at a rate 60% higher than other bidders, according to reports.

It is understood that the satellite broadcaster, which is 39% owned by Rupert Murdoch’s News Corp, has made an offer of an estimated £160m for the channels.

Other bidders thought to be in the frame include Channel 4, RTL, Time Warner and NBC Universal. But the nearest bid to BSkyB’s is closer to the £100m mark.

Virgin Media this month unveiled plans to rebrand its TV channel Virgin1 with a new logo and on- and off-air identity 

It is set to launch on June 9 and has been led by Virgin Media Television’s recently appointed brand and marketing director, Jeff Dodds.

Sky recently reported that it had attracted 80,000 new customers in the first three months of the year, while a cut in the cost of Sky HD helped it attract 243,000 new customers 

Sky and Virgin Media were not available for comment at the time of publication.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here